Marketing analysis of smoke-dried fish in Etsako East Local Government Area of Edo State, Nigeria

C. O. Osarenren and Adams O. Ojor

Net Journal of Agricultural Science
Published: August 5 2014
Volume 2, Issue 3
Pages 104-106

Abstract

This study was carried out to analyze the marketing of smoke-dried fish in Etsako East Local Government Areas of Edo State. A purposive and random sampling method was used to select eighty smoked-dried fish marketers in the study area. Primary data was collected through a well structured questionnaire. The data were analyzed using descriptive statistics and gross margin analysis. The results showed that most (100%) of the smoke-dried fish marketers were female with little or no education. Majority (72%) of the marketers finance their business through personal savings. Profitability analysis indicated that smoke-fish marketing was a profitable venture with a net profit ₦19,800 per marketer in the study area. The major constraints faced by the marketers were lack of capital, which was ranked first, followed by high cost of storage facilities and price fluctuation etc. it was recommended that smoke-dried fish marketers should be encouraged to form cooperative society while government should encourage community/rural banking.

Keywords: Marketing analysis, smoke-dried fish.

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