Motivations and barriers to the adoption of ecological behaviours: An exploratory study in Cameroon

Abstract

Despite the numerous research that has focused on the motives and barriers that underlie or hinder the adoption of ecological behavior, the application of this issue to African countries is almost non-existent. The objective of this research is to identify motivations and barriers to the adoption of ecological behaviors. Based on a series of semi-structured interviews on a sample of 18 individuals, the results reveal that the ecological consumer in Cameroon is perceived as the one who takes care of its environment by limiting the negative effects of his consumption acts. Several motivations and barriers emerge from our study.

Keywords: Ecological consumer, ecological behaviour, developing countries, motivations for ecological behaviour, barriers to ecological behaviour.