National culture and nature of supply chain integration: An atypical case in Morocco

Abstract

This article adopts a culturalist approach which aims to demonstrate that the nature of the integration of the supply chain upstream may be affected by the characteristics of the national culture of the host countries, through the case of Moroccan OEMs. The model will be tested in a quantitative study processed through the method by structural equations. The results from the study argue that the characteristics of the Moroccan national culture promote the development of affective trust which allows relational integration of the supply chain.

Keywords: National culture, integration of supply chains, trust, structural equations.