Redevelopment of country image scale questionnaire

Abstract

The main purpose of this study was to examine the psychometric properties of the revised measures of country image previously used in Nagashima (1970) and Martin and Eroglu (1993). Items for Korea sport factor (KSF) and Korea cultural factor (KCF) were added to broaden to better shape perceptions on Korea’s country image. A confirmatory factor analysis (CFA) tested the hypothesized 5-factor model with 23 items and its validity and sensitivity were confirmed. The researchers believe that the addition of KSF and KCF to the existing country image scale questionnaire (CISQ) would help sport administrators and policy makers measure the image of a country in a more effective and broad way.

Keywords: Country image, confirmatory factor analysis, Korea sport factor, Korea cultural factor.