Relationship between entrepreneurial intention and positive education: Case of communication students

Abstract

The objective of the article is to identify the trends in factors of positive education that affecting the entrepreneurial spirit in the students of the Communication’s School. The research makes a Pearson's correlation coefficient analysis for its hypothesis test, between entrepreneurial intention IE (Kruger et al., 2004) and the strengths and virtues in action, short test VIA (Peterson and Seligman, 2004). For this purpose, the empirical research was applied to a sample of 81 students from the eighth semester of the terminal area of the Communication’s School. The results demonstrate a high level of correlation between the two variables, highlighting the sub-dimension of significance, where optimism and gratitude expose significant degrees of correlation. The research framework proposes a guide and key factors to be included in the design of future updates for fostering entrepreneurial strategies.

Keywords: Positive education, virtue, character strengths, communication entrepreneur.