Investigation on identification and loyalty features of Euro Cup basketball fans

Abstract

This study was conducted to test the identification and loyalty levels of Euro Cup fans. 354 people from the Euro Cup fans, male (n = 249) and female (n = 105), participated in the study. Male participants constitute 70.3% of the total sample, while female participants constitute 29.7%. Identification and loyalty scale, which was adapted to Turkish from the scale created by Donavan et al. (2005) for the determination of the degree of identification and PCT (Psychological Commitment to Team) scale created by Pritchard et al. (1992) and tested for validity and reliability by Mahony et al. (2000) to analyze the level of psychological commitment of the fan by Giray (2008), and whose reliability and validity was made, was used in this study. Non-parametric analysis methods were used in the study. In conclusion, statistical differences were found between the groups of gender, income status, occupations and age variables of the participants.

Keywords: Basketball, identification, loyalty, fans.

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